Digital Media Strategy, Planning & Buying

What We Do

Welcome to Super

We are an independent specialist digital media agency that creates strong, long-lasting relationships between medium-sized New Zealand businesses and their customers. We create memorable campaigns that work hard across all platforms and all channels. We are a hands-on business partner, not a remote disinterested chop shop

Digital Media Strategy

Sales, rather than clicks, that’s what Super Media is all about. No other digital media agency has results at the very forefront of its thinking. We take a very deep dive into your business to make sure we fully understand what makes you tick.

We look at your business goals, your target market, your competitor activity, and together with external business intelligence like economic trends, growth opportunities, social trends we will develop a bespoke media plan that will give your business a competitive advantage.

Hard Working Digital Advertising

We set out to make your business memorable through creative advertising that is singularly focused on getting your til to ring.

We put results at the front of everything we do. We’re plugged into the very latest digital media measurement tools and optimisation technology. We insist on personally visiting you each month to review results and present digital opportunities to help you grow your revenue.

We create advertising that is interesting, humorous, inspiring or touching – but above all it gets business moving.

Social Specialists

The Super Media team are creating engaging and ongoing content for some of New Zealand’s leading brands and businesses. We are specialists in Facebook, Instagram, YouTube, Podcasting and Linkedin.

Engagement measurability is wonderful, but what’s better is getting your social media to return your investment ie: sell your products, increase your brand awareness, be an ideas leader in social.

We are not a large factory selling a one-size-fits-all solution. We care deeply about our digital products and we’re proud of their success.

We like media that people genuinely connect with.

Legacy Media Planning and Buying

We think its naïve to think there isn’t a place for traditional or legacy media in the New Zealand context.  But it’s how these mediums are employed is the key.

Our traditional Planning team looks at how real people actually use media rather than being reliant on out-moded media owned data, which doesn’t take account of contemporary reality.

Super Media is renown by traditional media suppliers as being fair but tough negotiators. We enjoy relationships from CEO’s on down, ensuring our clients receive the very best treatment and results-based media buys.

Super is all about smart media – keeping it contemporary, innovative, global and most of all Relevant.

Humans

Ron Sneddon

Ron Sneddon

Managing Director
Blisteringly straight forward, Ron founded Super to serve mid size New Zealand owned companies exclusively. The People we work with have skin in the game and that’s something we really enjoy.

“So many new media choices now make having a specialist on your team essential.

“We bring an array or digital media & marketing expertise that is affordable for mid size firms. The goal is simple – getting their til to ring louder”.

Blisteringly straight forward, Ron founded Super in response to the realities of changing consumer behaviour towards media. “So many new media choices now make having a specialist on your team essential.

Digital Director

VJ is one of New Zealand’s preeminent digital practitioners, with more than 30 years experience. As Digital Director, VJ is the person responsible for strategy, audience research, campaign set-up and optimisation. His specialty is SEO and SEM. He loves red wine and has lost quite a lot of weight.

Ron Sneddon

Ron Sneddon

Managing Director
Blisteringly straight forward, Ron founded Super to serve mid size New Zealand owned companies exclusively. The People we work with have skin in the game and that’s something we really enjoy.

“So many new media choices now make having a specialist on your team essential.

“We bring an array or digital media & marketing expertise that is affordable for mid size firms. The goal is simple – getting their til to ring louder”.

Blisteringly straight forward, Ron founded Super in response to the realities of changing consumer behaviour towards media. “So many new media choices now make having a specialist on your team essential.

Digital Director

VJ is one of New Zealand’s preeminent digital practitioners, with more than 30 years experience. As Digital Director, VJ is the person responsible for strategy, audience research, campaign set-up and optimisation. His specialty is SEO and SEM. He loves red wine and has lost quite a lot of weight.

Case Studies

Media Insights Prove Invaluable

Previously Temperzone, manufacturers of commercial air conditioning units, had just used radio advertising for its national consumer ad campaign for its Hitachi brand Heat Pumps.

Super  commissioned media research which discovered an extremely high usage of digital media by the target customer, homeowners 25-54.

The resulting insights confirmed a heavy digital schedule including Search, GDN , stuff.co.nz and Facebook.

This strategy resulted in an increase in the sell through to retailers who were impressed with the contemporary media schedule.

Bryan Waters, Sales and Marketing Director of Temperzone said, “Super really looked into our target audiences’ media habits and the resulting campaign really took us our of our comfort zone – they did a great job.”

Bringing People & Personality into new Engineering Website

Auckland’s KCL Engineering commissioned Super to produce a new, contemporary website to help promote the businesses speciality in seismic constraints and building products. The client had a tight budget and even tighter turn around for the task.

Super looked at other similar sized engineering firms to discover a total lack of any personality or warmth around their brands and decided Engineers, just like everyone else, responded positively to people first. We put the staff at KCL at the front of our planning and produced a new website that gave life and colour to thebrand.

KCL owner Alistair Knowles commented, “Super produced a site for us that made our people the heroes. As engineers we don’t tend to talk about ourselves, but by bringing our people onto the site Super created a fantastic digital platform for us, that our clients have really responded favourably too.”

Clients

Venluree Blind Services

Venluree Blind Services

www.vlr.co.nz
“Ron is an excellent communicator and certainly someone I would recommend to other business owners. He is constantly checking data and making necessary changes to improve our online search results. Ron gives me updates on changes and the statistics needed to confirm our investment is well spent.”
Joanna McGrath, Owner Venluree Blind Services
“Ron is an excellent communicator and certainly someone I would recommend to other business owners.”
Joanna McGrath, Owner Venluree Blind Services
Lewis Eady

Lewis Eady

www.lewiseady.co.nz
“Super developed a comprehensive & exciting Social Media strategy for us and the detail they went to was Super impressive. Kelley Loveridge-Eady .
Hutchinsons

Hutchinsons

www.hutchinsons.co.nz
Super are helping us to improve our digital footprint across all customer touchpoints and we are very happy with the results.” Ron Curetis – General Manager
AB Equipment

AB Equipment

abequipment.co.nz
“Ron and VJ work across most of our consumer digital platforms and they do a terrific job. They are hands-on and we really appreciate the interaction not to mention the results”. Fiona Booth – Marketing Manager
The Stetson Group

The Stetson Group

www.stetsongroup.com
Tricia and Stewart MacPherson are one of New Zealand’s pre-eminent concert and live show promoters with 40 years in the business. “We love Ron”. Enough said.
Trident Foods NZ

Trident Foods NZ

www.tridentfoods.co.nz

Ron has looked after our Trident & Castello Brands for many years and we’ve been extremely happy with our sales results since Super came onboard.Anna Lundon, Brand Manager

FeedMyFurBaby.co.nz

FeedMyFurBaby.co.nz

www.feedmyfurbaby.co.nz

Ben & Amy Rennell

Speirs Finance

Speirs Finance

www.speirsfinance.co.nz

Speirs Finance is all about supporting businesses to achieve long term sustainability and looking at finance beyond any individual transaction.We’re very happy with Super Media’s work in achieving our business goals. Martin Donson, Business and Market Development Manager.

Blindworks

Blindworks

www.blindworks.co.nz

Blindworks is our DYI Blinds business. VJ and Ron designed the site and we have just launched to New Zealanders. They are very enthusiastic and reliable partners in our marketing and advertising. Jo McGrath & Craig Fowler, Owners.

John West 12k Traverse

John West 12k Traverse

www.johnwest.com.au

Ron and his team brought to life our John West Traverse in 2019 and the launch of our Edgells Cups last year. Great job and very responsive. Natasha Cook, Brand Manager, Simplot NZ

LewisEady.co.nz

LewisEady.co.nz

Lewis Eady/Martin Guitars

As a Martin guitar enthusiast, Ron Sneddon, has been the perfect person to help us with all of our digital marketing for our world famous Martin Guitar brand. John Eady, Managing Director

Xennial

Xennial

www.xennial.co.nz

I’ve known Ron professionally for more than 10 years and he’s one of the pre eminent digital media practitioners in NZ. Plus he’s got an outrageous sense of humour, a deep sense of what’s right in business and he’s been an inspiration to me over my many years in marketing. James Smith, Owner, Xennial.

Venluree Blind Services

Venluree Blind Services

www.vlr.co.nz
“Ron is an excellent communicator and certainly someone I would recommend to other business owners. He is constantly checking data and making necessary changes to improve our online search results. Ron gives me updates on changes and the statistics needed to confirm our investment is well spent.”
Joanna McGrath, Owner Venluree Blind Services
“Ron is an excellent communicator and certainly someone I would recommend to other business owners.”
Joanna McGrath, Owner Venluree Blind Services
Lewis Eady

Lewis Eady

www.lewiseady.co.nz
“Super developed a comprehensive & exciting Social Media strategy for us and the detail they went to was Super impressive. Kelley Loveridge-Eady .
Hutchinsons

Hutchinsons

www.hutchinsons.co.nz
Super are helping us to improve our digital footprint across all customer touchpoints and we are very happy with the results.” Ron Curetis – General Manager
AB Equipment

AB Equipment

abequipment.co.nz
“Ron and VJ work across most of our consumer digital platforms and they do a terrific job. They are hands-on and we really appreciate the interaction not to mention the results”. Fiona Booth – Marketing Manager
The Stetson Group

The Stetson Group

www.stetsongroup.com
Tricia and Stewart MacPherson are one of New Zealand’s pre-eminent concert and live show promoters with 40 years in the business. “We love Ron”. Enough said.
Trident Foods NZ

Trident Foods NZ

www.tridentfoods.co.nz

Ron has looked after our Trident & Castello Brands for many years and we’ve been extremely happy with our sales results since Super came onboard.Anna Lundon, Brand Manager

FeedMyFurBaby.co.nz

FeedMyFurBaby.co.nz

www.feedmyfurbaby.co.nz

Ben & Amy Rennell

Speirs Finance

Speirs Finance

www.speirsfinance.co.nz

Speirs Finance is all about supporting businesses to achieve long term sustainability and looking at finance beyond any individual transaction.We’re very happy with Super Media’s work in achieving our business goals. Martin Donson, Business and Market Development Manager.

Blindworks

Blindworks

www.blindworks.co.nz

Blindworks is our DYI Blinds business. VJ and Ron designed the site and we have just launched to New Zealanders. They are very enthusiastic and reliable partners in our marketing and advertising. Jo McGrath & Craig Fowler, Owners.

John West 12k Traverse

John West 12k Traverse

www.johnwest.com.au

Ron and his team brought to life our John West Traverse in 2019 and the launch of our Edgells Cups last year. Great job and very responsive. Natasha Cook, Brand Manager, Simplot NZ

LewisEady.co.nz

LewisEady.co.nz

Lewis Eady/Martin Guitars

As a Martin guitar enthusiast, Ron Sneddon, has been the perfect person to help us with all of our digital marketing for our world famous Martin Guitar brand. John Eady, Managing Director

Xennial

Xennial

www.xennial.co.nz

I’ve known Ron professionally for more than 10 years and he’s one of the pre eminent digital media practitioners in NZ. Plus he’s got an outrageous sense of humour, a deep sense of what’s right in business and he’s been an inspiration to me over my many years in marketing. James Smith, Owner, Xennial.

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