Independent NZ Media Consultancy
Straight answers. Smart Media strategy. Real results.
Super Media has 35 years experience in buying and selling media. We know exactly how to Super charge your media budget — delivering real business results.
What usually happens
Most NZ businesses who've been burned by advertising describe the same experience. The details differ. The pattern doesn't.
01
The report looked good. The results didn’t.
Agencies measure what they can control — impressions, clicks, reach. Not whether your phone rang or your door opened. A good-looking report can hide a campaign that didn't work.
02
You met the boss. You got the graduate.
The pitch team and the service team are rarely the same people. Senior staff win the work. Junior staff run it. That gap is where your budget gets managed by someone who doesn't yet know what to question.
03
The advice wasn’t free of strings.
Most agencies have financial relationships with the media they recommend. That doesn't make them dishonest — but it does mean their best recommendation and their most profitable recommendation aren't always the same thing.
You don't need a big budget to need independent advice
Most of the businesses that come to Super are spending between $2,000 and $20,000 a month on advertising.
The Superscan tool was built specifically for this situation. It takes 30 seconds, costs nothing, and gives you an independent read on whether your current advertising makes sense — without a sales call, a contract, or any obligation.
Run your free Superscan →Why Super is different
Not different as a positioning statement. Different by design.
Independent by design
No network relationships, no preferred supplier lists, no volume targets. Every recommendation is made on merit. Structurally rare in NZ.
Senior judgement, not junior execution
When you work with Super Media you get a team with more than 30 years media experience applied directly to your account.
AI as a real tool, not a talking point
Audience analysis in minutes. Continuous channel benchmarking. Every Superscan is a live AI analysis.
The person behind the advice
Ron Sneddon
Ron spent 35 years inside NZ media ��� buying it, selling it, and running an agency. He has sat at every table in this industry and watched, from the inside, exactly how advertising budgets get eroded. Super exists because he decided to stop watching it happen.
When you work with Super, you're not getting a junior account manager following a process. You're getting someone who has seen every version of the sales pitch your current agency gave you — and knows what it looks like when the advice is shaped by someone else's interests.
Ron's full story →“We'd been with the same agency for three years and assumed the results were just what advertising looked like. Ron showed us in one conversation that we'd been paying for reach we weren't getting. It was embarrassing how straightforward it was once someone independent looked at it.”
The Super view on NZ media
Small Business
Why your advertising isn't working — and why it's probably not your fault
Most NZ small businesses that try advertising and fail aren't bad at business. They've been sold something that was never going to work, by people who weren't going to tell them that.
26 Apr 2026 · 7 min read
Media Buying
What volume rebates actually mean for your media budget
Most NZ advertisers have no idea their agency earns money on their buy. Here's exactly how it works — and what to ask about it.
14 Apr 2026 · 5 min read
Agency Model
The senior–junior problem in NZ media agencies
You were sold by the MD. You're serviced by someone two years out of uni. This isn't unique to your agency — it's how the model works.
2 Apr 2026 · 4 min read
Find out why Super is right for you
That's what the first conversation is for. 30 minutes, no agenda, no obligation.