The Super view on NZ media
Direct, independent analysis — not opinion dressed up as expertise.
- Small Business26 Apr 2026
Why your advertising isn't working — and why it's probably not your fault
Most NZ small businesses that try advertising and fail aren't bad at business. They've been sold something that was never going to work, by people who weren't going to tell them that.
7 min read - Media Buying14 Apr 2026
What volume rebates actually mean for your media budget
Most NZ advertisers have no idea their agency earns money on their buy. Here's exactly how it works — and what to ask about it.
5 min read - Agency Model2 Apr 2026
The senior–junior problem in NZ media agencies
You were sold by the MD. You're serviced by someone two years out of uni. This isn't unique to your agency — it's how the model works.
4 min read - Media Planning22 Mar 2026
How to read a media plan if you didn't go to media school
Most media plans are written to be approved, not questioned. Here's what to look for — and the three questions that uncover most problems.
6 min read - Superscan10 Mar 2026
Superscan: how AI reads your media mix
What Superscan actually does under the hood, why we built it as a free tool, and what it can — and can't — tell you.
3 min read - Digital25 Feb 2026
Why NZ advertisers pay too much for digital display
Display CPMs in NZ are significantly above what programmatic buying should deliver. Here's why — and what the gap looks like in practice.
5 min read - Strategy12 Feb 2026
The case for independent media oversight
Why a growing number of NZ advertisers are adding an independent layer to their agency relationships — and what that looks like in practice.
4 min read
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Occasional notes on NZ media. No fluff, no sales emails.