Media Coverage

Ron Sneddon in the Press

Archived coverage from RNZ, the NZ Herald, and StopPress — featuring Ron Sneddon as a commentator, founder, and media industry expert.

RNZ

RNZ Mediawatch

26 June 2016

Expert commentary

Polarising presenter sparks a backlash

RNZ Mediawatch turns to Ron Sneddon — then running Super, formerly General Manager of Newstalk ZB — for expert commentary on broadcaster Mike Hosking, advertiser relationships, and the changing commercial media landscape. Sneddon's insight on how major sponsors respond to controversy, and what it means when editorial and commercial interests blur, draws on deep experience at the top of NZ broadcasting.

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NZH

New Zealand Herald

2014

Industry analysis

TV resignation a gift for radio

The New Zealand Herald features Ron Sneddon's perspective on the competitive dynamics between television and radio in New Zealand — and what a high-profile TV departure means for the broader broadcasting market.

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StopPress

11 September 2014

Company launch

Cool Story, bro: Jarvis and Sneddon launch new digital content marketing agency

StopPress covers the launch of Story, a digital content marketing venture co-founded by Ron Sneddon and Brendan Jarvis. Built on a publishing model — specialist writers, videographers, and content strategists — Story positioned itself around the idea that brands need to think less like advertisers and more like publishers. Sneddon: "A journalist's training is to gather facts and to look behind them to the real story."

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StopPress

May 2014

Company launch

Super is born: Sneddon launches independent media strategy agency

StopPress covers Ron Sneddon's departure from Mr Smith after 11 years — and the launch of Super, an independent media strategy agency. The piece details Ron's approach: real research into how families actually consume media, rather than accepting agency assumptions. Super was founded on the principle that independent advice requires structural independence from the networks that profit from your media spend.

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About Ron Sneddon

Ron has 35 years of NZ media experience — across radio, television, agency, and independent consultancy. He has been quoted by RNZ, the NZ Herald, and trade press as a senior voice on how NZ media works, who it serves, and where advertisers' money actually goes.

Super Media was founded on a simple principle: the only way to give genuinely independent media advice is to have no financial stake in which channel you recommend.

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